By Alex Fischer, PhD Candidate, Brooke Orosz, PhD, Jody Segrave-Daly, RN, IBCLC, Lynnette Hafken, MA, IBCLC and Christie Del Castillo-Hegyi, M.D. Any good magician will tell you that the secret to their trade is misdirection—making the audience look one way while doing something the other way. And even knowing this, most of us are still … Continue reading Baby-Friendly: Failure and the Art of Misdirection