• ‘You are not a bad mother’: Husband pens letter after losing wife
• ‘Really unkind:’ Lack of support for moms with breastfeeding difficulties

The message of “breast is best” has long been touted in doctors’ offices, medical literature and parenting groups for decades, intended to be a positive movement aimed at promoting breastfeeding and its benefits.

But in this highly charged debate, another campaign has emerged: It’s called “fed is best” and promotes the idea that a fed baby is a happy one. The goal of the campaign, started by a U.S. non-profit, is to make sure new mothers don’t feel inferior if they are unable to, or choose not to, breastfeed for reasons including low milk supply, difficulty with breastfeeding technique, a medical condition or  the decision to return to work.