Fed is Best Philadephia Billboard Campaign

Jody Segrave-Daly, RN, IBCLC and Christie del Castillo-Hegyi, M.D.

On October 16, 2019, the Fed is Best Foundation billboard went up on I-95 Northbound, 0.3 miles south of Bridge St. in the heart of Philadelphia. This billboard was purchased with donations from private family and health professional supporters of the Fed is Best Foundation. It was a billboard that did not mince words with regard to the risk of newborn brain injury and disability from insufficient feeding complications, namely phototherapy-requiring jaundice. 

Since then, several anti-Fed is Best, lactivist groups have posted about the billboard showing their clear concern about the effects of fully informing the public of these serious risks of the Baby-Friendly Hospital Initiative. We are saddened to see them express little concern about the harm caused to babies and their families by a policy that routinely shames families who choose to use formula, normalizes signs of persistent infant hunger and exaggerates the risks of formula while hiding the risk of brain injury from insufficient feeding while exclusively breastfeeding.

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Kristen Umunna Talks About Breastfeeding and Becoming a Fearless Formula-Feeder

Kristen Umunna talks about being a first-time mom motivated to exclusively breastfeed. She describes the traumatic experience of her child developing jaundice and dehydration from insufficient feeding. She ultimately became a fearless exclusive formula feeding mom to all five of her children. She is a fierce advocate for formula-feeding families and feels strongly that they too deserve respect and support from the community.

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