Decades-old stigma still being felt by mothers who choose formula over breastfeeding
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The message of “breast is best” has long been touted in doctors’ offices, medical literature and parenting groups for decades, intended to be a positive movement aimed at promoting breastfeeding and its benefits.
But in this highly charged debate, another campaign has emerged: It’s called “fed is best” and promotes the idea that a fed baby is a happy one. The goal of the campaign, started by a U.S. non-profit, is to make sure new mothers don’t feel inferior if they are unable to, or choose not to, breastfeed for reasons including low milk supply, difficulty with breastfeeding technique, a medical condition or the decision to return to work.
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