The Fed is Best Foundation turns the “breast is best” adage on its head in an effort to inform new parents that insufficient feeding in the early days of life, before mother’s milk comes in, can have serious, lasting consequences. The resulting low blood sugar, jaundice and dehydration can cause brain injury, and Fed is Best works to educate, increase awareness and offer solutions. Moms feel the pressure to breastfeed well before baby arrives, and while benefits of breastfeeding are well known, the potential harms in the first few days remain largely unrecognized among parents.