Recent data suggests that a third of new mothers report experiencing trauma during their hospital stay. Many of those mothers say that their treatment by birth professionals was one of the main sources of that trauma. Even if we collectively agree that exclusive breastfeeding is a worthy goal, we can’t promote it at the expense of mothers’ health, dignity, or informed consent. Trauma, including the trauma of not being heard in a medical context, should be treated as an essential public health issue rather than reduced to “hurt feelings.”