As soon as the word “formula” rolls off your tongue and leaves your mouth for everyone to hear, uncomfortable silence occurs. Parents are reluctant to talk about or admit freely they feed their babies infant formula. Most are suffering from the deeply entrenched shame and judgment that is associated with formula feeding; they have experienced it first hand in countless social media parenting groups, from friends, their health care professionals, WIC offices, and even in their hospitals.
How did we get to the place where talking about infant formula is profoundly divisive, shameful, and anxiety provoking for parents?
Let’s face it, infant FORMULA is the new seven letter F word. The scarlet letter F. FAILURE.