The Illusion of Choice: Baby Friendly USA Says Newborns “Should” Room In With Their Mothers

by Jody Segrave-Daly, Veteran NICU/Nursery nurse, IBCLC retired and Cofounder of the Fed Is Best Foundation 

The standard of care for most hospitals, especially those who are Baby-Friendly certified, is that mothers stay with their baby after birth in their room, 24 hours a day, which is known as rooming-in.

Baby Friendly’s recent blog says that mothers have choices about nursery care in their Baby-Friendly certified hospitals; but then they say babies SHOULD stay in the room, no matter how they are being fed. This statement gives parents mixed messages and implies they don’t really have a choice at all. In many hospitals, it is not just implied; nurseries have been eliminated outright. 

“Regardless of whether a mother is breastfeeding or formula feeding, they should room-in with their newborn.” 

 – Lori Feldman-Winter, MD, MPH 

According to the World Health Organization, rooming in began as a way to promote early breastfeeding and to encourage bonding. Step 7 of the Ten Steps to Successful Breastfeeding calls for hospitals to “enable mothers and their infants to remain together and to practice rooming-in 24 hours a day.” 

Despite the WHO’s 2017 expert panel’s finding that 24/7 rooming-in was ineffective at promoting sustained breastfeeding after discharge (but recommended it any way) and published tragedies of harmed infants while rooming-in, The World Health Organization and UNICEF continue to include rooming in for healthy newborns in the Ten Steps to Successful Breastfeeding policy.

Since adopting the rooming-in policy, inexcusable consequences such newborn falls from parent beds and near deaths and deaths from accidental suffocation while breastfeeding or doing skin-to-skin care (known as Sudden Unexpected Postnatal Collapse or SUPC) have skyrocketed, highlighting the urgent need for families to have access to nursery care. 

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I No Longer Judge Other Mothers; My Breastfeeding Challenges Have Absolutely Changed Me As a Mom, a Woman, And a Friend

As a nurse, I knew I wanted to breastfeed my baby. I learned everything I could about breastfeeding, and I just knew that it would work for us. In nursing school, we were told that anyone could breastfeed who wanted to and I believed it. I would not even consider the possibility of feeding my children in any way other than nursing and was extremely judgmental of anyone who did not breastfeed their children. I honestly thought they were lazy, selfish, and unwilling to do the work.  I lived by the mantra that “breast is best!” My son was born, and I was so excited to meet him and begin our breastfeeding journey.  Unfortunately, we struggled from the very beginning.  It was very difficult to get him to latch, and when he did, he wouldn’t stay on very long.  Eventually, our son became difficult to wake up, but the nurses responded to our frustrations by saying, “he must not be hungry!” By discharge, I didn’t feel like I knew what I was doing. I bravely went home,  believing this was normal.  We would figure it out because “breast is best.”

Dehydration2My husband and I cried a lot during the first 24 hours at home. We fought to wake our sleepy newborn up, but we were rarely successful, and when we were, we couldn’t get him to eat. I kept on refusing to allow my husband to give our son any formula because I didn’t want it to ruin our breastfeeding relationship. We went to his newborn appointment when he was four days old. I knew at that point things weren’t going well but wasn’t prepared for the realities we were about to face. Our son had lost 13% of his body weight, he was hypothermic with a body temperature of 94.9, he was hypoglycemic, and had lost his reflexes. Our pediatrician looked at us with very sad eyes and kindly but firmly, explained our son was very sick and needed to eat now. Continue reading

“Parenting Classes Need to Discuss Other Feeding Options, Not Just Breastfeeding”

Hello,

I saw on your website that you guys are encouraging parents to share their feeding journey and I thought I would share mine.

My baby was born March 6, 2021, after 48 hours of labor which resulted in a c-section, just shy of 39 weeks gestation. She was 6 pounds 3 ounces and healthy as can be. My plan was always to breastfeed, so the lactation consultants (LCs) in the hospital helped me right away with latching. We discovered a tongue tie and that was corrected when we left the hospital. 

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I Had All of The Support In The World And Breastfeeding Still Didn’t Work.

They tell you that if you prepare enough, breastfeeding will work. They tell you that all you need is support, commitment, and trust in your body, and you will be successful. If only it were that simple.

What they don’t tell you is that your mammary biology can have limitations. I am that mom. 

I knew I might have issues. I had breast reduction surgery back in 2001, but had been told that using the right technique would preserve my ability to breastfeed. Nonetheless, I set out preparing to ensure I would be successful. Besides doing yoga, pilates, weight training, and exercise, I entered the midwife program and prepped diligently. I did prenatal workshops and tracked down a book on how to successfully be a breast feeding after reduction mom.

I hired a private lactation consultant for a session ahead of time. We talked about teas and tinctures, techniques, and diet to help my supply be optimal. (Note: there is no evidence that teas, tinctures, or foods increase milk supply). We talked about how I could use a supplemental nursing system if necessary. I read extensively and was convinced breastfeeding was the only way to feed my son to ensure his well-being, and I would have no problem breastfeeding because I had SUPPORT. 

Note: Unfortunately, she was not informed of all her significant risk factors and how to supplement her baby until her milk supply was enough to feed her baby safely. Breast reduction surgery requires specific management and interventions that she did not receive.

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This is What Lactivism Does to Parents and I Was Lucky to Hear the Words “Fed Is Best”

I am sharing my story because I know new parents are struggling with lactivism right now; they need to hear my story to protect themselves. It was lactivism that compromised my mental health, and it was lactivism that caused my child to suffer.

I thought lactivist rhetoric existed only on social media, but I was wrong. It’s also part of our medical institutions and is harming moms and babies. 

When I was pregnant, I wasn’t sure how I wanted to feed my baby, so I planned to try breastfeeding and switch to formula if it didn’t work. After her birth, my daughter had a difficult time breastfeeding. My nurse told me that babies are born to breastfeed, so I should keep trying until she does. I stayed up all night with her trying to breastfeed, but she just

wouldn’t for more than a few minutes and would fall back asleep.    Continue reading